Think of it this way. Most people find companies, brands, products, and services via the Internet. They open up a browser window and visit Google or their favorite search...
There’s no question that being a small business has distinct advantages in today’s global markets. For example, small companies tend to be more agile and innovative. So, you may ask, why not use your small stature to your advantage when branding your company? Why not look small? Here’s why: comfort factor. To successfully brand your business, you must project an image of strength and stability – traits automatically associated with big companies. Customers must trust that you can and will deliver on your promises. In other words, they have to feel comfortable with you. A small business can assert that it stands behind its products and services, but if its marketing materials scream “amateur” or “mom-and-pop”, forget about it.
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“What’s your brand platform?” “What’s your online platform?” These are questions you’re likely to hear these days, particularly on the social web where both businesses and individuals are trying to establish their platforms. But what does the term “brand platform” mean and why should it matter to you?
Using a logo generator (or logo maker) to create a logo design isn’t always the right decision for every brand and business. For many companies, hiring a logo design agency or freelance logo designer is the way to go, but for other businesses, a logo generator is the best choice. Here are three of the most important reasons why you should use a logo generator rather than an agency or designer when you’re making a logo.
Your logo design is the first thing people see when they learn about your company, and it can leave a lasting impression. Think about it. Your logo is on everything — your business cards, stationery, website, Facebook page, Twitter profile, ads, and anything else you can think of. It’s seen by customers, prospects, investors, suppliers, and even journalists, so it needs to pack a positive punch.
There is more to your logo design than a pretty picture. When you create a logo for your business, you need to know some technical details to ensure your new logo will look perfect anywhere you want to use it in the future. That means you need to understand image file formats.
Your business card is one of the most important pieces of your brand identity and marketing collateral. Frequently, your business card is the first item prospective customers receive from you, and it can leave a lasting impression. You need to be certain that impression is a good one.
If you’re feeling pressure to build a website for your company, you’re not alone. Even if you don’t want to sell your products or services directly over the Internet, simply maintaining a professional-looking, well-functioning Internet site can help a new company seem more established. (Conversely, having an unappealing, poorly functioning site hurts.) Before you get started on that online component to your business, though, consider these harmful, common misconceptions: