Social media marketing is becoming more important to small businesses every day. In 2015, according to statistics from Shareaholic, social media drives almost one-third (31 percent) of visits to...
Happy National Entrepreneurship Month! Mark your calendars: November is designated as National Entrepreneurship Month (NEM), a time to celebrate the men and women who have the courage to take...
Each day, 100 million people watch at least one video
Customer stories can be effective for marketing your business across the social web. By creating new content and conversations based on these success stories, your brand and business can get free word-of-mouth marketing that extends further than traditional marketing tactics such as advertising can deliver.
Social media marketing is a great way to build your brand and increase exposure for your business for free. Use your logo design as your profile image across the social web to boost recognition and recall for your brand, and be sure to publish content that your target audience will find useful. Avoid direct selling. Instead, focus on building relationships that can lead to sales, and always make sure your content matches your brand image and promise.
The brand of a business is not only what it aspires to be, it is also partly how your customers view it. Branding comes from the products you offer, the experience your customers receive, and the lifestyle associated with your business. Consumers head to company blogs to find this information as well as tips and tricks, and news relevant to their lives. Here is how to elevate your brand by focusing on branding your blog.
Brand promotion and message dissemination has evolved significantly during the past several years. No longer are businesses tied to expensive logo designs, print, radio, and television advertising to spread their brand messages and promotions to consumers. Today, there are a wide variety of media opportunities that don’t have to break your marketing budget (including DIY logo design sites)… and one of your biggest low-cost marketing opportunities involves social media.