There is more to your logo design than a pretty picture. When you create a logo for your business, you need to know some technical details to ensure your new logo will look perfect anywhere you want to use it in the future. That means you need to understand image file formats.
You need to make sure that your logo is saved in at least two primary file formats:
• JPG or JPEG (Joint Photographic Experts Group) for online use or
• PNG for online use
JPEG files are compressed so they are very small and don’t take up a lot of space on your computer hard drive or your website. They load quickly online, and since they’re pixel-based, resolution depends on the original size of the image when it was created. That means if you try to enlarge a JPEG file to a size bigger than the original image, it will look blurry and “pixelated.” JPEG files look great online and can even be used in your Word and PowerPoint documents. However, avoid using JPEG files in materials that will be produced by a professional printer, because there is a strong chance they won’t reproduce well at high-resolution depending on how the file was originally created.
PNG files are the simplest file format for a logo design because it only allows up to 256 colors. PNG files are bit-mapped, so they won’t
There are many additional file formats. Understanding which type of logo to use in each media is essential to ensuring your logo and your brand look perfect all the time.
