Your business card is one of the most important pieces of your brand identity and marketing collateral. Frequently, your business card is the first item prospective customers receive from you, and it can leave a lasting impression. You need to be certain that impression is a good one.
Perhaps nothing is more important to making a good first branding impression than your business card design. In addition to the information on your card, its look and feel also send a message about your business– in fact, a card’s look and feel send a stronger message. That’s why I’m perplexed by the many poorly designed business cards I see these days. Sure, one can log on to various websites and ‘design’ and print cards for free. But that doesn’t mean one should. Read more…
Many people overlook the value of having a professional business card that accurately reflects their brand image…yet this small piece of paper can be a notable part of your collateral package. It often is the first item prospects receive from you – your first opportunity to make a strong, positive impression on them.