Women entrepreneurs used to be a rarity, but in 2014, that’s a thing of the past. From 1997-2014, almost 600 women-owned businesses opened, on average, each day. In the last year alone, that number has jumped to 1,288*! Together, these female-owned firms employ nearly 7.9 million people and generate billions in sales.
Missy Bourque of Austin TX is the star running back for...
Branding is one of the most misunderstood parts of running a business. Most small business owners I talk with believe that branding is simply their logo, or their company’s name. It’s true that identifying marks are a major part of your brand, but branding goes much deeper. Your brand is also your company’s reputation.
How do you get the idea for your new business? Often it’s the way entrepreneur Tina Hoang-To did: by having a personal experience and saying to yourself, “This is ridiculous. There’s got to be a better way!”
Starting a new business? Been in business awhile, but it’s not where you want it to be? Maybe you need more brand recognition — getting people comfortable with the idea of doing business with you. That’s what can spark your growth. So if you’re ready to take your business to the next level, try these three easy tips.
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