Use one color when creating your logo. A logo design that uses too many colors can get cluttered.
Use only one or two fonts when creating your logo. This makes it look like a cohesive unit.
Make sure the logo you create looks good online and in print, in black and white or in color.
Make sure your logo will look good on light and dark backgrounds. You might consider creating variations.
Create a logo that looks good big or small. It may appear in different sizes throughout its lifecycle.
When using the logo maker a safe choice is sticking to a one or two-dimensional design.
A vector format can be resized and used in a variety of media without losing the quality.
Gradient, shadowing, and embossing can look pretty on the page but they are difficult to reproduce on different substrates.
Use symbols instead of photos in your logo. They become outdated very quickly.
Analyze the negative space in your logo making sure that nothing undesirable appears there.
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