Using a logo generator (or logo maker) to create a logo design isn’t always the right decision for every brand and business. For many companies, hiring a logo design agency or freelance logo designer is the way to go, but for other businesses, a logo generator is the best choice. Here are three of the most important reasons why you should use a logo generator rather than an agency or designer when you’re making a logo.
Professional logo designers who work for agencies or for themselves can be very expensive. Many small and mid-size businesses don’t have the money to pay for a professional designer’s services which could run from many hundreds of dollars to many thousands of dollars depending on a designer’s experience and skills.
A logo generator can enable you to create a professional-looking logo at a fraction of the cost that an agency or freelance designer would charge. For the budget-conscious logo design shopper, a logo generator is a great choice.
Many small and mid-size businesses create their own logos using graphic design software such as Adobe Illustrator. If you or an employee is adept with graphic design software, then designing a logo without external help means you’ll avoid all costs typically associated with logo design services.
However, graphic design software is expensive, and if you don’t know how to use it well, your logo won’t look professional. An unprofessional logo can do more harm than good in terms of developing positive consumer perceptions of your brand. That’s why so many businesses use a logo generator rather than attempting to design their own logos.
If you don’t feel the need to hire a professional designer or illustrator to create a custom icon to use in your logo, then a logo generator is a great option for you to make a logo for your business or brand. Also, if you don’t want to hire a professional typographer to create a custom typeface for your logo, then a logo generator is the way to go.
Think of it this way. Did you know that AT&T uses a custom font in its logo and brand identity? If you never noticed, then it probably doesn’t matter if the typeface in your logo design is custom or freely available. Instead, an affordable, easy-to-use, and flexible logo generator can help you create a logo that meets your needs.