When you make a logo for your business or nonprofit, make sure you consider a logo design that suggests to people what qualities or benefits they can expect when they use your products or services. Your logo also performs the important function of helping people to readily identify your business.
A logo should be immediately recognizable to the public. When designing your business logo, one decision to make is whether it will be typographic, iconic or a combination of the two.
The right logo can bring many benefits to your company. To create a logo that looks good, is unique and memorable requires a lot of thought about the elements that go into making up the logo. When designing a logo, the main elements to consider are the shape, color, font and images:
Different types of shape or form will evoke different types of meaning and associations in a logo.
Once the form of the logo has been chosen, it is time to decide on colors, which researchers note can evoke particular emotions in people. Colors and some of the feelings they call forth are:
A multi-color logo conveys qualities that are positive, playful, bold and without boundaries. Examples include Google, eBay and NBC.
When considering colors, entrepreneurs must make sure that the logo will work well on a black and white background in order to facilitate use in some advertising mediums. Another point to remember is that colors may look different on a computer monitor than they do in print.
Good font are readable. A serif font has a small stroke at the end of the letter. A sans serif font does not. In general, serif is more suitable for “button-down” businesses such as medical offices and law firms. The less formal sans serif may be a good choice for theaters, tech start-ups and many other kinds of businesses. Test the readability of the font in various sizes on media from business cards to billboards.
Businesses should be aware that they will not own the copyright to these images so, therefore, they will not be able to copyright their logo. They have purchased the right to use the image in accordance with the merchant’s terms and conditions. Since these images are available online on a non-exclusive basis, another business can use them. However, there are many of these images available.