The reality of consumer behavior today is very simple. People don’t sit and read marketing messages from beginning to end. Today, people are very busy and move extremely quickly. If you can’t communicate your messages to them in a way that’s easy for them to digest, understand, and apply to their own lives within a few seconds, you may lose your chance to connect with that audience entirely.
Even the best logo design can be ruined with poorly formatted typography. However, you don’t need to be an expert in typography to ensure the type in your logo...
The reality of consumer behavior today is very simple. People don’t sit and read marketing messages from beginning to end. Today, people are very busy and move extremely quickly. If you can’t communicate your messages to them in a way that’s easy for them to digest, understand, and apply to their own lives within a few seconds, you may lose your chance to connect with that audience entirely.