Location, location, location
Pick icons that can be used on signs, shirts, pens and business cards alike. These items are used often by realtors and mortgage brokers
. A logo that can easily be identified will go far in creating business for your company.
Stage your logo
Just like when you know that too much clutter can negatively impact your listing, keeping your logo mess free will help it remain fresh and long lasting. Avoid using too much color or serif and decorative fonts that can seem unprofessional.