Construction logos can be a formal or casual design but should immediately identify the business in which you specialize. For example, a construction company that specializes in new home construction may want to create a logo that exemplifies this service. A construction company that provides repairs would start their design with a very different public message.
The first step to create a construction company logo is to think about the type of construction business that you’re in and to decide on your target audience. Consider what is the public image of your construction company. If your target market is individual home buyers, choose an icon or symbol that your target market identifies with. For example, using a symbol that depicts a home with a picket fence or a tree. This type of logo will help prospective customers identify the symbol with your brand.
If your company limits business to large commercial housing and land developers, your logo should probably be more formal to reflect an inter-relationship business between industry clients and your business. Multiple homes might be part of your logo design to signify the skills and ability to build housing on a large scale.
A tip is to avoid creating a logo for a construction company that appears too “busy” or complex. This includes the color, size and fonts chosen for the logo. Decide how the logo will be used most frequently. This helps create a design that has multiple uses. Many construction companies prefer color logos due to their regular ads in magazines or online in business websites. For websites, the option to use the logo in video ads may require a vector version of your logo. Your construction company needs a logo that fits into the message of the video.
The easiest way to design a construction logo is to use our custom logo design software. By following these tips your company name and logo will be recognizable.
When you make a construction company logo, do not distract from the construction company name and services. Keep in mind the old graphic designer mantra; “Less is more”. White space, the space in your logo between lines of text, will ensure the logo is highly visible and will always be recognizable.