Keep size in mind
How will you display your energy or oil company logo
? Maybe on the side of a vehicle, or maybe on a uniform. Your logo should be able to transition between multiple materials and sizes. Avoid too many intricate details.
Don’t be afraid of colors
Choosing colors that represent your brand and stand out from your competitors are important. Don’t be afraid to use color, but stick to one or two for maximum impact. Don’t forget that your logo will also need to be visible in black and white.