Logo design comes in many shapes and sizes. Whether you decide to create a text-only logo design (called a wordmark) or a logo design that uses a graphic symbol to represent your brand (called a brandmark), you can get creative and develop a unique logo that clearly communicates your brand promise and the value it delivers to consumers. Read more…
Establishing a strong brand is pivotal to business success. Protecting that brand is equally important.
Your company logo design is an essential part of your brand identity, but it’s only one part. And just like your name and appearance are only one part of your personal identity, a lot more goes into your business brand identity than your logo design.
Color can evoke emotional responses in people that are powerful and long-lasting. That’s why color is one of the most important elements of your branding and logo design efforts. Memory recall is also greatly affected by color. Suffice it to say, you need to think long and hard about the color of your company logo before you design it.
A great deal of time and energy are expended to create memorable brands that add value to company marketing strategies and (in the case of public companies) pique the interest of the investment community.
It’s time to design a logo for your business and choose a logo maker to help you develop it. Or is it?
When you’re creating a logo to represent your brand or business, you need to make a very important decision up front. Will your logo design be a wordmark, a lettermark, a brand mark, or a combination of these design choices? Before you can make that decision, you need to know what each of these logo design terms mean. Here are some easy-to-understand explanations to help you.
Small businesses offer the ideal situation for creating a DIY logo. They have a competitive advantages today that enables them to build their businesses in more ways than ever. For example, small businesses have fewer “chefs” cluttering the “kitchen,” so they’re typically more flexible than large companies. They can adapt to change quickly, which allows them to seize opportunities that larger companies might miss. Small businesses are also innovative and better equipped to leverage social media to build relationships that lead to business growth simply because there aren’t layers of decision-makers and approvals to pass through in order to publish content and conversations.