It’s time to design a logo for your business and choose a logo maker to help you develop it. Or is it?
Before you dive into creating a logo with a logo maker, you need to do some thinking, planning, and goal setting. Don’t worry. This initial work isn’t difficult and doesn’t have to be painful. However, you will need to put on your thinking cap and do a bit of research to make sure you set yourself up for success from the start.
Follow the five steps below before you start using a logo maker for your logo design project, so the logo you ultimately create is one that you can use for the long-term.
1. Define the business you’re in.
The industry your business operates in could have an effect on the logo design that you create. When you use a logo maker to create your brand identity, you can choose colors, icons, and fonts for your design. If you sell baby products, you might want to create a logo that uses pastel colors. On the other hand, if yours is a high-end nightclub brand, you might want to use a black logo, which is typically perceived as a representation of class and luxury.
2. Set your business goals.
Where do you want your business to be in one year? Five years? Ten years? Set your short and long term goals to make sure the brand identity you develop using a logo maker will stand the test of time and evolve with your business as it grows.
3. Identify your target audience.
If you don’t know who your target audience is, you might end up making a logo that your customers can’t relate to your brand promise. Brand confusion is the number one brand killer. Take the time to identify your target audience now, so the logo you design is positively received and remembered.
4. Check out your competition.
You need to know what your competitors’ logos look like and what their brands represent, so you don’t develop a logo that’s too similar. At the same time, you need to determine based on your business goals whether you want your logo to “fit in” with the other logos in your industry or if you want to stand out from the crowd. Depending on your brand promise, it might be a good strategy for your logo to go outside-the-box. However, always consider your audience before you stray too far from the norm.
5. Do some benchmarking.
Before you start working with a logo maker for your new logo design, look outside your industry for businesses that have created brand identities that you admire. You don’t want to copy what they’re doing, but you can benchmark their logos for inspiration.
