Logo design is a critical part of branding your business and products, yet many people use a do it yourself logo design tool to create their new marketing logos and marketing materials without having any knowledge about how to design a logo at all. They make the same common mistakes that many free logo design sites allow them to make without raising any red flags. Read more…
Logo maker software can help you create a logo design for your business or brand quickly, easily, and affordably. You don’t need to have graphic design skills to create a logo with a logo generator, but that doesn’t mean you should dive in without some guidance about branding and logo design. Read more…
Color can evoke emotional responses in people that are powerful and long-lasting. That’s why color and logo design is one of the most important elements for you to consider. Memory recall is also greatly affected by color.
Your logo design is the visual symbol of your brand promise to consumers. If your logo doesn’t get brand exposure, then there is no chance for people to recall it or recognize it. Without recall and recognition, they won’t be able to associate the visual cue your logo design offers with your brand promise. That’s a huge missed opportunity for brand building!
So you’re just starting out? One of the most important, and possibly one of the most difficult decisions you’ll have to make will be designing a logo. Your logo will come to represent your entire brand, your product or your services. It’s a lot to think about at the start, especially with so many other decisions to be made, but with these few tips you can design a logo that will stand the test of time:
For entrepreneurs and small businesses, it can be challenging to identify when personal brands and business brands should mesh and when they should be mutually exclusive. In truth, most entrepreneurs and small businesses are their companies, so separating themselves from their business brands is nearly impossible and often a mistake. How do you know if separating Brand You from your business brand is the right or wrong decision?
Thanks to the widespread use of the Internet across the world, even the smallest businesses have the opportunity to operate globally. However, an online business doesn’t have the benefit of interacting with customers in person, so it can be more challenging to build relationships. Fortunately, the tools of the social web have broken down this barrier and put small, online businesses in direct competition with the largest companies in the world.