A business website is no longer an option — it’s a necessity. More people conduct Internet searches to find business and products today than they use the printed Yellow Pages. You need to be represented in those consumer online searches even if you don’t actually sell products or services online. If your website looks unappealing or functions poorly, it could hurt your business more than it helps it. But before you start to develop your business website, make sure you know what to avoid so your efforts are rewarded, not ignored or criticized. Read more…
Many years ago I owned a toy company. At the time, I heard an interesting philosophy on branding and packaging: that you should design your toy’s package so artfully that when children opened it and touched your product, they were just a little disappointed. Maybe this sold more toys in the short run, but I can guarantee it didn’t in the long run. Because when perception trumps reality, your brand is the loser. Read more…
Animated logos design is very popular these days with large and small companies rapidly launching new logos or new animated versions of their existing logos. The question for most small and mid-size businesses that watch companies like AOL successfully animate their logos is this: should you use an animated logo maker or icon maker when you’re making a logo or should you stick with the tried-and-true static logo design technique?
Your brand is one or your business’ most powerful assets when it comes to sales whether your business is small, large, local, national, international, business-to-consumer, business-to-business, brick and mortar, or online. A strong brand can give your business a competitive edge that is hard to beat. However, before you can develop a powerful brand, you need to understand what a brand actually is and how it can help your business.
The best logos work just as well in a single color or in black and white as they look in full color. However, that doesn’t mean your logo design can’t include multiple colors. More importantly, your brand identity shouldn’t be restricted to a single color. What’s more, there is plenty of inspiration for color choices – just look around!
The logo creation process shouldn’t begin when you sit down to use a logo creator. In order to create a logo design that’s unique to your brand, you should have a very specific idea of what you want your brand to communicate to consumers.
Some companies change their brand for positive reasons, such as entrance into a new industry. Other times, companies need to focus on rebranding in order to survive – for example, when environmental changes make a brand outdated or obsolete. If you’re considering a rebrand, here are some tips on charting a new course for success.
Your company logo will be the primary visual identifier of your entire business for many years to come. That means you shouldn’t take shortcuts when it comes to logo design. The same holds true for business card design because your business card is often the first and only tangible identifier of who you are and what you do.