The logo creation process shouldn’t begin when you sit down to use a logo creator. In order to create a logo design that’s unique to your brand, you should have a very specific idea of what you want your brand to communicate to consumers.
1. Define your brand promise.
The logo creation process begins by identifying your brand promise to consumers. How does your brand add value to people’s lives? What do they get from purchasing a product or service with your brand attached to it? Your logo needs to represent that promise through all customer touch points.
2. Determine your brand position.
The second step of the logo creation process involves analyzing your competitors to determine where your brand is best positioned in the marketplace. Is your brand the low-cost option? Is it the fastest or highest quality? Is your brand targeted to a niche audience? Your logo should accurately reflect that brand position.
3. Create your unique value proposition.
Once you know what your brand promises and how it’s best positioned against competitor brands, it’s time to get specific and create your brand’s unique value proposition to consumers. What sets your brand apart from all the other options available to consumers? What gives it value beyond those other options?
4. Establish your brand personality.
At this point in the logo creation process, you’ve identified all of the elements of your brand that are necessary to own a place in your market. Now, it’s time to give your brand a personality. What voice will you use to communicate your brand messages to consumers? If your brand were a person, who would it be? The logo creation process requires clear definition of your brand personality, so you can design a logo that consistently exemplifies that personality.
5. Choose appropriate brand identity elements.
The final step of the logo creation process involves analyzing colors, typefaces, shapes, and images to narrow down the ones that are right for your brand promise, position, value proposition, and personality. Look at competitor logos and benchmark logos that you like from other industries. This way, when you reach the stage of the logo creation process where you actually start to design a logo, you’ll already know the kinds of fonts, colors, icons, and other brand identity elements that will be used to represent your brand. There should be no guesswork involved at this point in the logo creation process. With this information in hand, you can efficiently and successfully select the best options available from the logo maker tool you use.
