We live in a time when people want instant gratification. If they don’t grasp your message in 3-seconds or less, they’ll move on. Since your logo is a shortcut to communicating with consumers, it can instantly provide the information people want before they have a chance to get away. That’s why you should use your company logo everywhere that you can in order to raise awareness and eventually recognition and recall.
An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly are branding basics and how do they affect a small business like yours?
Your website will be many people’s first impression of your company, products and services. As a result, your site represents a critical component of your branding strategy. It communicates who you are, what you offer and what you promise (your brand) through three things:
Your company logo and visual brand identity are the first thing people see on your business card, website, ads, brochures, and more. The first impression that your brand image makes on consumers is vital. If they don’t like it or can’t relate to it, they won’t do business with you.
Your company logo is an essential part of growing your brand, but you need to use it consistently for it to have value. What’s more, you need to use the design elements that make up your logo – colors, fonts, etc. – just as consistently in all your marketing materials. It should be easy for a person to determine that your varied marketing materials come from a single company, and those materials should make people feel the same way about the company.
The brand of a business is not only what it aspires to be, it is also partly how your customers view it. Branding comes from the products you offer, the experience your customers receive, and the lifestyle associated with your business. Consumers head to company blogs to find this information as well as tips and tricks, and news relevant to their lives. Here is how to elevate your brand by focusing on branding your blog.
Decades ago the word quality held weight in people’s minds. Ads used the word freely and consumers believed it. That’s not necessarily the case today. Simply saying that your brand represents quality isn’t enough anymore. Today, you need to prove that claim by communicating quality in your branding or it falls on deaf ears. That isn’t always easy.
Your website design is an important part of your brand strategy. The website is often the first impression people will get about your brand, company, products, and services. The goal is for your website to instantly and clearly communicates your brand promise, who you are, what you offer, and how you can help visitors.