Customer stories can be effective for marketing your business across the social web. By creating new content and conversations based on these success stories, your brand and business can get free word-of-mouth marketing that extends further than traditional marketing tactics such as advertising can deliver.
We all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.
In the world of logo designs, many are unforgettable, but few a truly iconic. Few have the ability to cross all demographics, evoke feeling, desire and spark memory. These are logos that anyone can pick out of a crowd, recognize without words, or even identify from seeing only a small section.
It doesn’t matter if you operate a local business or a global company with a professional logo design, customer stories (testimonials) can make your brand seem more human and more trustworthy. True stories that describe how your business helped real customers can have a significant impact on the perception consumers have of your brand.
Rebranding is a popular term these days, and more and more businesses are jumping on the bandwagon with logo redesigns or complete brand makeovers. It’s natural to wonder if you should be rebranding, too. There are several factors to consider before you embark on a rebranding effort, which can be costly both in up-front design costs as well as in long-term marketing expenditures to communicate and build the new brand.
Social media marketing is a great way to build your brand and increase exposure for your business for free. Use your logo design as your profile image across the social web to boost recognition and recall for your brand, and be sure to publish content that your target audience will find useful. Avoid direct selling. Instead, focus on building relationships that can lead to sales, and always make sure your content matches your brand image and promise.
Small businesses have several competitive advantages when they are developing their company logos. For example, small businesses have fewer “chefs” cluttering the “kitchen”. So typically when they are developing their company logo, they can focus on a clean stylized symbol. A symbol is the foundation of a great business logo.
Your small business has a brand tied to its products and services. You have a personal brand and you need to use the proper marketing tools to grow your business.