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Building your brand encompasses a range of activities that are focused on a common goal: creating strategic positioning for your company. Many elements go into brand development—including your copy style, layouts and colors, and core messaging—but perhaps nothing is quite as compelling, or can have as significant an effect, as your logo.
Once you’ve designed your logo, your work has just begun; you need to creatively use it to ensure maximum exposure to your target market. Read more…
Building relationships with consumers leads to brand loyalty that can outlive any economic downturn. Therefore, it’s imperative that you continually work to build and nurture relationships with your customers. Thanks to the tools of the social web, small businesses can compete on even footing with larger businesses and build customer relationships and loyalty that last for years to come. It’s also these tools that enable small businesses to build relationships without spending a lot of money.
Color does more than brighten up a room or invoke feelings of calm and serenity; it also carries psychological meaning. Knowing about the psychology of colors can be a big help when it comes to logo design, so here’s a look at a few colors used by well-known organizations that do business throughout the world…
I created the ASAP Branding Test to help businesses develop a brand or design a company logo quickly and efficiently. The test includes four simple steps, and when these steps are tackled strategically and specifically, a business can feel confident that they have the necessary foundation to develop a successful brand.
When you first hear the term “dissolving a business” it’s all...
Scott Giarratano’s children love motorcycle racing. They love the thrill. They love the competition. And Giarratano loves watching them race. What he didn’t love was the price tag.
Logo creator freeware, which is also referred to as logo maker freeware or logo generator freeware, is a term used to describe a type of computer software or application. However, you can’t fully understand what logo creator freeware is until you understand what the generic term “freeware” means.