Color does more than brighten up a room or invoke feelings of calm and serenity; it also carries psychological meaning. Knowing about the psychology of colors can be a big help when it comes to logo design, so here’s a look at a few colors used by well-known organizations that do business throughout the world…
Yellow: A good ‘love it or hate it’ color, yellow evokes strong reactions. Helpful when attempting to attract attention, yellow can be great in logo design, especially as an accent. Widely associated with sunshine and happiness, logo designers should also know that yellow is known to cause feelings of anger and frustration. When considering this color, remember to use caution. Even businesses that use the color to advertise an active and energetic environment should keep in mind that yellow can be overwhelming, rather than inviting.
Pro: Considered a warm and cheerful color
Con: Fatiguing for the eye
Made famous by: McDonald’s, Shell, BP
Green: A popular color for environmental logo design (therefore speaking literally to the ‘go green’ movement), green is also used by organizations that promote health and wellness or financial security. Said to invoke feelings of serenity, green can add a gentle touch to a logo designed for a yoga studio, wellness center, or health food store. The color also speaks to wealth, making it a great choice for financial institutions, especially in the midst of trying economic times.
Pro: Can be used in logos for a number of different industries
Con: Might be overused in environmental design
Made famous by: H&R Block, Starbucks, Whole Foods
Blue: Similar to green, blue is associated with peace and calm – perhaps even easier than its verdant counterpart given its close relation to the color of water. Like any other color, blue comes with its drawbacks. Though productivity is higher in offices that feature blue walls, the color is known to be an appetite suppressant and would likely be shunned by restaurants. Thankfully for logo makers, blue appeals to both men and women and finds its way into designs for medical services, the computer industry, and car companies.
Pro: Considered a favorite color by many
Con: Like water, blue can drown a design if overused
Made famous by: The Gap, Visa, VW
When designing a logo, be mindful of what your brand needs, but know the meanings behind colors. A quick lesson in the psychology of color can give businesses the extra boost they need and signal the success they’re eager to attain.
