A favicon – the small, 16×16 pixel image that appears next to a website name in your web browser favorites list, bookmarks list, and search bar – is an important part of your online brand identity. A favicon can help a website stand out in a list of favorites or bookmarks, and it can become a visual cue that instantly evokes emotions based on the brand promise. It creates a sense of consistency, credibility, and recall of your brand. Your business needs a favicon if you want to look like a big brand to the online audience, and here’s how to create one. Read more…
Perhaps nothing is more single-handedly important to your branding efforts than color. Today’s consumers face more choices than ever before, yet have less time to devote to product comparisons. One of the best ways to develop a lasting connection with your consumers is on an emotional level – and nothing evokes emotion better than color. Furthermore, colors play a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other method of communication.
The ASAP Brand Test was created to help businesses develop a brand or design a business logo quickly and efficiently. The test includes four simple steps, and when these steps are tackled strategically and specifically, a business can feel confident that they have the necessary foundation to develop a successful brand.
If you’ve ever had anything professionally printed, you’ve probably been asked for an “EPS” of your logo. Ever wonder why you can’t just use a JPG, like on your website? What is the difference between an EPS (Encapsulated PostScript), JPG or JPEG (Joint Photographic Experts Group) and GIF (Graphics Interchange Format)?
Fact it, your potential customers don’t really know you. They don’t know if you’re well established or fly-by-night. They don’t know if you’re honest or if you treat your customers well. All they have to go on is what they see in your logo, business cards, website or other marketing materials. In an eyeblink, you’ve formed your first impression… and possibly your last.
Choosing a name for your business is a big decision. Your business name will stay with you for many years. It also has to be acceptable to a large audience, or you might offend or alienate potential customers. As the heart of your brand, it connects consumers to your business and should evoke positive emotions. The problem for most small business owners is finding a name that is creative, meaningful, not already trademarked, and available as a website domain name. Following are three steps that you can follow to develop a business name with lasting value:
Does your logo design stand out from the crowded marketplace or does it blend in with your competitors’ logos? Your brand identity is unique, and your logo design should be unique, too. Creating a logo that gets noticed plays an important role in the success of your business, so don’t go any further in the logo design process until you read the tips below to make sure your brand won’t get lost in the clutter consumers face every day.
Marketers can no longer rely on traditional outlets such as TV, radio and print ads to “get the job done”; they must take into consideration all the new media at their disposal, including blogs, podcasting, mobile phone-based programming, social networks, and RSS feeds.