It may not be rocket science, the science behind designing a logo matters. After all, your company’s logo will go a long way toward defining your brand. Whether you work with a design team or use resources available online, it’s good to understand a few basic principles. Read more…
The popularity of the social web has created a new opportunity that every individual can leverage to build their businesses and careers; personal branding. By positioning yourself as the go-to-person for information related to your industry, you can enjoy new audiences, industries, and opportunities. Read more…
Logo design tricks don’t require a degree in branding, graphic design, or art if you know the tricks that logo designers want to keep to themselves. That’s because the fundamental rules of branding and logo design don’t change from one company or brand to the next. Memorize the tricks that follow, and you can use a do-it-yourself logo creator to develop a fantastic logo for a fraction of the cost that logo designers charge.
“What is your brand platform?” “What is your online platform?” These are questions that you’re likely to hear these days, particularly on the social web where both businesses and individuals are trying to establish their platforms.
Making a logo requires an eye for design and an understanding of the graphic design terminology involved in the logo creation process. One of the most confusing areas of logo design terminology is typography. Font, typeface, kerning, leading – what do all these terms mean?
Everyone loves a feel-good story, and that includes stories that describe how your customers used your products or services to achieve success.
Everyone loves a feel-good customer success story, and that includes stories...
You have caught the entrepreneurial spirit and have made the decision to start your own business. You can envision what it will look like but getting from point A to point Z may still be a mystery. Road blocks and unexpected problems may cause you to have to pivot along the way, but how you adapt to these changes will be a big indicator of how successful your business will be. Forget about big marketing budgets, successfully starting your own company doesn’t have to break the bank; it is about a clear plan, organization, and decision making.