Logo design and branding don’t end after you launch your new logo and brand name to the world. In fact, once those elements are set free, you lose a lot of control. Therefore, it’s imperative that you develop a set of brand guidelines that provide specific rules related to how your logo, brand name, and other brand identity elements can be used. Read more…
Color is an integral part of branding. Many brands are forever connected to specific colors. For example, Verizon is red. AT&T is blue. Sprint is yellow. Color can differentiate competitive brands and increase brand recall. It can also stimulate senses and evoke feelings without words.
There are just about as many reasons to rebrand companies as there are ways to do it. Some of those reasons are positive—two organizations have merged or a company has significantly expanded its offering—while others are less rosy—the current brand has been tainted in some way or has become outdated. Regardless of the reason for rebranding, there are right and wrong ways to go about it.
The makeover business is booming – and not just on TV. In today’s image-conscious times, everything is judged first by how it looks. Re-branding has become the “cure du jour” for everything from sluggish sales to increased competition and outdated products. Is it time for you to consider a logo makeover? How well do these makeovers work?
Gratitude is a powerful emotion, and can have a profound impact on a business and corporate culture. After all, everyone likes to be appreciated, and a successful company must learn to acknowledge and thank the people who helped to create that success. So it is important to remember that, as you build your business, you also foster a culture of gratitude and use it to set yourself apart from your competitors. Not only will this mission of thanksgiving lead to repeat customers, it will also help keep the office running as efficiently as possible. The trick, however, is building this culture organically and ingraining it into nearly every aspect of your business.
Brand promotion and message dissemination has evolved significantly during the past several years. No longer are businesses tied to expensive print, radio, and television advertising to spread their brand messages and promotions to consumers.
Brand promotion and message dissemination has evolved significantly during the past several years. No longer are businesses tied to expensive logo designs, print, radio, and television advertising to spread their brand messages and promotions to consumers. Today, there are a wide variety of media opportunities that don’t have to break your marketing budget (including DIY logo design sites)… and one of your biggest low-cost marketing opportunities involves social media.
As I’ve mentioned in past articles, I advise an “A.S.A.P.” formula for cost-effective small business branding. “A.S.A.P.” is both an acronym and an adjective: not only does each letter stand for a key component to your branding platform (e.g., “A” = “Advantage”), it also refers to the speed and efficiency with which you can successfully gain brand traction using these simple guidelines.
The “A.S.A.P.” branding model:
A = Advantage (Content of your Message)
S = Style (Style of your Message)
A = Adjective (Verbal Cue to your Message.)
P = PMS Color (Visual Cue to your Message.)
In this article, I’ll expand upon “Style.”