When starting your own business, the logo design process can be daunting. This is why you need to research, think and plan before you design your logo. Thoughtfully crafting your logo insure it represents your company will allow you to build a successful brand. Thus, there are three basic logo types you need to know about when planning the design of your logo.
These logos consist primarily of a type treatment. They don’t rely on graphics or symbols. For example, the logos of Coca-Cola, Google and FedEx, use type treatments with a twist that makes them memorable and distinctive.
Then there are logos that literally illustrate what a company does, such as when a bakery uses an illustration of a bagel and bread in its logo. The symbol in the logo shows what the company does. It’s a very straightforward approach. Take Dunkin’ Donuts for example.
This type uses graphic symbols to be the focal point of the logo. The abstract graphic becomes linked to a company’s brand. Companies that have mastered the abstract logo are Nike and Target. Their company name is easily recognized just by their target and swoosh symbols, no text needed.
Which logo type is going to be best for your company? Figure out what story you want your logo to tell. It needs to be one that will relate to your target audience and customers. Building a brand takes time, but starting with a great logo is the first step.