A logo design is typically thought of as a two-dimensional (2D) brand icon, but since the Internet became commonplace in the late 1990s, brands began thinking beyond two-dimensions. Suddenly, they weren’t bound by the constraints of print advertising anymore, and new opportunities appeared where businesses could use three-dimensional logo design beyond expensive television advertising. Read more…
Maybe you think if you utilize brand imitation you’ll be sitting pretty. Certainly, it’s easy to copy your competitors, and it’s cheaper to copy competitors than to start from scratch. However, some things are better copied than others, and these things might surprise you. Read more…
When you decide to start a business, you’re faced with a number of critical tasks, many of which may fall outside your core areas of expertise. The thoughtful creation of a branding strategy is likely one of those “what do I do?” situations.
Perhaps nothing is more important to making a good first branding impression than your business card design. In addition to the information on your card, its look and feel also send a message about your business– in fact, a card’s look and feel send a stronger message. That’s why I’m perplexed by the many poorly designed business cards I see these days. Sure, one can log on to various websites and ‘design’ and print cards for free. But that doesn’t mean one should.
Many people overlook the value of having a professional business card that accurately reflects their brand image…yet this small piece of paper can be a notable part of your collateral package. It often is the first item prospects receive from you – your first opportunity to make a strong, positive impression on them.
There are many ways to come up with logo design ideas, but all of those creative concepts won’t help your business if they’re not right for your brand and target audience. Just because a logo looks unique or cool doesn’t mean it’s the best choice for your business. Don’t let your logo be a guinea pig…before you begin your logo desigGien, first ask yourselves these key questions.
There was a time when brands were tied to products, services, and companies alone, but that time is many years behind us. Today, personal branding, Brand You, has become an integral aspect of everyday life for many people. Using the tools of the social web such as Twitter, Facebook, LinkedIn, and so on, anyone can develop their own personal brand through their online interactions and the content that they publish. It’s a new world of branding that’s open to anyone with a desire to carve out their niche and develop a specific reputation.
An important but often overlooked element of logo design is the negative space included in and around it. Negative space is the empty space between and surrounding the elements of a logo design. When cleverly used, that negative space can give a boring logo serious wow-factor.