Visual branding refers to increasing a business’ success by making great brand first impressions including a great logo design. To make sure your company’s visual brand is a good one, you need to start by assuming that your customers don’t know you at all. Just as people have first impressions about each other when they meet, people have first impressions of your brand when they first come into contact with it. Your website, your logo design and other branded communications experiences give consumers clues about who you are.
Historically, logos have been more a luxury than a necessity. Businesses attracted customers because they were the only game in town, so to speak. No longer. Today’s highly competitive industries, global markets and visually oriented consumers have catapulted the logo to prominence. Now your logo is one of the most critical components of your brand.
Not only does your company name serve as a first impression of your business, it serves as the heart of your brand. Branding is about bonding. You want a name that bonds with your target customer – a name that creates comfortable, positive thoughts and feelings. So how can you come up with a compelling, legally accessible, URL-available name? I recommend this three-step process.
You’ve created a great basic logo design for your brand, so next up is your tagline, right? You know, something catchy and concise that sums up your brand, sings of quality and works perfectly in that logo design. Maybe, but not so fast…
Bad logo designs, tragically, are everywhere. Even if you don’t have a background in graphic design, you can probably describe exactly what makes a logo bad, whether it’s too busy, includes poor color choices, or leaves consumers wondering what services are being advertised.
You’ve spent some time creating an amazing company logo design and you’re ready to roll out that new logo and introduce it to the world. But what do you do with that new logo?
Your business card is one of the most important pieces of your brand identity and marketing collateral. Frequently, your business card is the first item prospective customers receive from you, and it can leave a lasting impression. You need to be certain that impression is a good one.
Logo creation is both an art and a science. You need to gather information about your market, your target audience, your competitors, and your goals using research and analysis, but you also need to use your own judgment and instincts. Branding isn’t just about numbers, and logo creation shouldn’t be either.