Most entrepreneurs believe that branding is simply creating a logo, or their company’s name. It’s true that your logo is a major part of your brand, but branding goes much deeper. Your brand is also your company’s reputation and tells your company’s story. That’s why startup branding is key to any company’s success.
If your company doesn’t have a good reputation, you’re fighting an uphill battle when trying to find new customers. A solid brand with a lot of trust built into it makes that job much easier. Ensure your customer service is top-notch, especially early on in the startup’s life when your brand is still emerging. Follow up with customers. Make sure they’re completely satisfied. As time goes on, and your brand reputation grows, it will amplify the power of any word-of-mouth marketing you do. Meaning, you have to make the most out of people who will potentially recommend you.
Traditional marketing has become very difficult. People just don’t trust ads like they used to, since they feel most companies exaggerate their claims. Lesson learned: don’t exaggerate. You could hurt your brand before it even gets off the ground. Your brand reputation will grow as people learn they can trust what your business says. As time goes on, simple brand recognition will reinforce the marketing claims you make. This trust will also help distinguish your business from competitors. People are more likely to go with a trusted brand than someone they don’t recognize.
Your startup is going to go through a lot of changes. Customers will come and go, new products and services will be added, and the general focus of the business could shift. But even with all of those changes, your brand will stick around as an constant part of your company. As long as you continue to deliver what you promise, years, and even decades, of goodwill could be built into your brand.
So, as you build your company, always remember to ask yourself how your decisions affect your brand. With customers’ trust, your brand can be priceless. Start creating a consistent brand by creating a great logo using our DIY logo maker.