Your logo design is the visual symbol of your brand promise to consumers. If your logo doesn’t get brand exposure, then there is no chance for people to recall it or recognize it. Without recall and recognition, they won’t be able to associate the visual cue your logo design offers with your brand promise. That’s a huge missed opportunity for brand building!
With that in mind, you should use your logo design everywhere you can. That doesn’t mean you need to print a gigantic logo on every document, marketing material, package, and so on that you create. Sometimes subtle use of your logo design can have a bigger impact than bold use. For example, if you give your best clients leather portfolios with your logo design printed on them, keep the logo small and unobtrusive. No one wants to be a walking billboard!
To get you started, check out the 20 creative places listed below where you can include your logo design to get more exposure for your brand identity without investing any additional money. These are most likely initiatives you’re already pursuing and materials you’re already creating, but you can get some extra bang for your branding buck by adding your logo design to them.
Don’t be afraid to get creative with your use of your logo design to boost brand exposure. Try using our DIY logo maker to start creating your own brand!