Why You Need a Business Identity

The startup business checklist: operating essentials blog series.

The first stop on our blog series: business identity.

First impressions are everything. This is a common phrase that is used time and time again, certainly applying to the business world. Startup companies can make it or break it based solely on one first impression: its identity. This is why startups need to have a brand identity in order to stand out from the crowd and succeed.

What’s going to help tell your company’s story? Creating a logo that will convey your company’s message is essential to any startup and is one of the first steps to establish your brand. By helping customers identify with your company’s core identity, logos are a necessary part of any company’s brand, important for marketing and advertising purposes, and will visually tell your company’s story. Building value over time, logos gain customer trust and brand recognition.

A business identity is a visual representation of who the company is and what the company does. After creating a logo, ordering business cards, letterhead, envelopes, etc., are essential to building business identity. People always say don’t judge a book by its cover, yet customers will judge a brand before knowing anything about the company. Customers create memorable impressions of your company’s products and services simply by taking a quick glance at your logo. This is why first brand identity matters.

Often being referred to as the face of the company, logos are visual displays that tell customers your company’s purpose. Capturing maximum meaning using simple concepts, logos serve as graphic focal points on websites, business cards, stationary, advertising and marketing. Not to mention, they are also shorthand, visual references of your company’s name.

Every startup company needs an identity, plain and simple. Think of any major corporation out there today. What do they all have in common? They all have powerful, meaningful identities that encompass their brand, visibility and purpose, which have led them to be successful. The smallest logos can make the biggest impressions at first glance.

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Logo design tips and branding ideas for startup businesses from the experts at Logogarden.com

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