10 Logo Design Tips
A logo isn't just a pretty visual image printed next to your name. It is an integral component of your brand and frequently the first thing a customer sees. The first step in creating a logo is not design; the first step is thinking about what you want to communicate. You want to create a logo that projects brand image that matches the expectations of your customer.
While each industry is different, these tips will help you steer clear of the most common mistakes.
1.) Use one, two, or three colors when creating your logo. A logo design that uses too many colors can get cluttered and overwhelming.
2.) Use only one or two fonts when creating your logo. This makes it look like a cohesive unit as opposed to unrelated pieces.
3.) Make sure the logo you create looks goodonline and in print, in black and white or in color.
4.) Make sure your logo will look good on light and dark backgrounds. You might consider creating variations to use on a dark background.
5.) Create a logo that looks good big or small. Test your design to make sure it is scalable because it will appear in many different sizes throughout its lifecycle.
6.) When using the logo maker a safe choice is sticking to a one or two-dimensional design.
7.) No logo design is complete without a vector file. A vector format can be resized and used in a variety of media without losing the quality.
8.) Avoid over-techniqueing when using the logo maker. Gradient, shadowing, and embossing can look pretty on the page but they are difficult to reproduce on different substrates. Simple logo designguaranteeseasy reproduction.
9.) Use symbols instead of photos in your logo. They become outdated very quickly.
10.) Analyze the negative space in your logo design making sure that nothing undesirable appears there. Whatever appears in the negative space of yourcreation, should match your brand promise.